Focus on creating ‘next practice’ not ‘best practice’ through innovation
In an increasingly competitive property market, most lettings and estate agents benchmark against their traditional and online rivals to portray a ‘best practice’ message spending tens of thousands of pounds on marketing their brand, promoting their services and transforming high street offices into dazzling showrooms displaying their clients homes.
Whilst all of this maybe of importance, leading proptech software services firm Eurolink has been quietly developing the benchmark of ‘next practice’ by considering the role of its Veco™ property technology in its letting and estate agency clients and focusing on delivery of innovative operating standards across its client base.
Most letting and estate agents focus on developing ‘best practices’, which are based upon the past whereas these distract us from thinking about ‘next practice’ or new ways of doing things for the future.
Clearly, we are all doing business differently than we did a few years ago. Continuously developing technology, and the flood of multi-million pound backed proptech start-ups shouting for our attention have opened the floodgates of innovation. Businesses mostly have less pounds to spend, and have become more prudent in their choice of software service providers.
One sure way to draw attention to your letting or estate agency business is to find new and game-changing ways of delivering business value to your home moving clients. There is risk associated with trying new things, but the ultimate payoff could be huge.