Eurolink unwraps video advent calendar marketing campaign

26th November 2015

Seasonal advent calendar marketing campaign reinforces the ‘1 minute of video is worth 1.8m words’ (1) message with a touch of festive office fun!

Leading proptech firm Eurolink will next week unveil its seasonal marketing campaign, covering the period December 1st 2015 to December 24th 2015, with its very own in-house produced ‘video advent calendar’ which will be distributed to its clients, prospects, the property industry media and social and networking channels YouTube, Twitter, Facebook and LinkedIn.  The campaign is targeted with the statistic that ‘video gets 55.4% more views than one without’ (2) across the promotional period.

Each one and half minute creative features all the team from Eurolink over 24 days in a hilarious festive fireside setting pulling a cracker, sharing a festive joke and opening the advent calendar offer of the day for existing and new clients of its Veco™ property software.

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Each creative asset has been written, directed and produced by Laura Robson and Ben Rolfe, both in the web team at Eurolink.

Nigel Poole, director at Eurolink, said, “This campaign reinforces the Eurolink creative and innovative philosophy and with a large touch of humour and not so perfect performances we aim to put a bit of festive fun into the important underlying message that our clients both existing and new matter to us”.

“In just two days Laura and Ben wrote, directed and produced 24 short videos, a remarkable achievement in itself and having seen the outcome I hope our clients, colleagues and contacts in the property industry enjoy these festive crackers every day leading up to Christmas!”

With this campaign, it is the first time Eurolink has produced bespoke creative solely for marketing activity, and represents the company’s significant investment in video which will feature humorous content in twenty four separate creative executions, focusing on the services and benefits Eurolink offers its customers.

1. http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm

2. http://www.reelseo.com/video-news-release-554-views-press-release-multimedia/